The long white ramp leading up to the porch entrance of the home serves vital functions for homeowner John Bryson, Jr. For many years, John ran his own restaurant, but after a lifetime of hard work and medical issues, John had become disabled.

When Ruben Lopez and his wife Katherine moved from Texas to Price, Utah a few years ago, they didn’t have plans to open a restaurant. The idea began with a question Ruben posted on Facebook. “How would y'all like some Texas barbecue out here?” His query received hundreds of positive responses within an hour. Ruben fired up his smoker and started selling plates of food from his driveway, which grew to pop-up events on the weekends and sold out every time.

Though their businesses may be small, rural entrepreneurs play a big role in the nation’s economic development and prosperity. They create local jobs, revitalize Main Streets, and enrich their communities. With every open sign and website launch, these intrepid innovators bring the American dream to life.

A few years ago, artist John Welch was renting a small house in Helper, Utah. He describes it about the size of a cottage, although it met his needs. The best part was he had enough space in the basement to create art.

John incorporates colors and patterns in his art to encourage cheerful moods. However, when he experienced a pattern of rent increases, he grew concerned about losing his home.

Mark and Linda Graf have a crew of over 400,000 bees in over 100 hives working for them near Emerson, Nebraska. The Buzz, their store on Main Street, sells local honey and related products.
 
The Grafs are shining examples of entrepreneurship in rural America. Linda describes Mark as a tinkerer, an innovator, and an early adopter of technology. Mark’s interest in bees and honey led to a collection of hives at the nearby lake, in his backyard, and on family farmland. Soon, Linda was helping with extraction and packaging of honey in the basement of their home.
 

Small businesses are the center of rural communities and ensuring they have the tools needed to be successful is important for their sustainability. Fable Farms, a wine company in Washington, felt the strain during COVID-19 in 2020. Finding supplies for the business and getting customers to visit the winery for tastings became a challenge.  

“Tasting rooms were hard to start due to COVID and getting the business name out,” said Fable Farms owner Michelle Alger.  

When the first class of the ‘Local Innovators Institute’ gathered in March of 2020 there was nothing but excitement.

Why? Because everyone came to find out if their dreams of opening a restaurant would come true.

The ‘Local Innovators Institute’ is a business development class offered by the Lovington MainStreet agency. Specifically, the Institute was developed to provide entrepreneur training on owning and running a successful restaurant.

Technology has become a very important aspect of everyday life. Families, schools, governments, and businesses all use some form of technology to reach people and disseminate information or services.